Do you remember this ad? For a long time, I thought it was the strangest ad I'd ever seen. I mean look at it!
I'm sure you recognize the colour, the simplicity and the font type and would say "Well that's an ad for Bell's services". If I had known that though, this ad would be a very ineffective one. I can guarantee that I wasn't the only person in Toronto walking around noticing these ads and wonder for the life of them "WHAT IN BLUE BLAZES DOES THIS MEAN?!". When you think about it, the ad is so simple, it's so empty and if anything, it doesn't look like it's promoting anything. In fact, this ad doesn't promote in a very direct sense. It promotes feelings within those who see it. Anticipation, curiosity, confusion...
If you noticed this ad and asked yourself "What does this ad mean?" or "I don't get it, is this even promoting anything?" then the ad was quite successful. The point of the ad was to build up hype about Bell's new look. Since all of the other wireless providers had recently undergone a cosmetic change, it was about time that Bell jumped on the boat on course to success and money. Little did they know that their ad campaign for their new look won them the award for the most, and I mean the MOST confusing ad seen in a while.
Congratulations Bell!
Does this mean that I can get my cellphone reconnected?
I enjoyed reading this because that ad confused the living daylights out of me too. Granted it is three in the morning and this is the first time I have seen that ad. I am new to Toronto and don't get the chance to explore that much.
ReplyDeleteThe irony behind the statement "What in the blue blazes does that mean?!" is hilarious to me. the ad is only blue and white. Unintended pun? Right, the point to my comment. I agree with you entirely about it being disgustingly confusing but it is eye catching. An ineffictive ad but affective at getting people's attentions.
Maybe that was their point when creating it? To cimply get people's attention rather than to inform like ads usually do?
Hehe, yep, I thought so too and I pointed it out that the intention of the ad was probably to raise people's awareness of the ad, rather than to get them do go out and buy a particular product.
ReplyDeleteWhen they finally unveiled what they were advertising, you found out that it wasn't a product at all, they were merely promoting the new look to their website.
Looks like they succeeded in getting your attention!
ReplyDeleteHaha, definately! Every time I saw one of those ads, I thought that it was maybe all apart of a very big jigsaw puzzle. I took pictures of the ads and tried to piece them together and it made even less sense.
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